If you’ve been hosting for a while, you’ve probably noticed that not two guests have the same personality. Some arrive with spreadsheets and itineraries, while others want to wing it and let life unfold. There are families with kids running through the halls, business travelers glued to their laptops, and solo travelers constantly on the lookout for the next hidden gem.
Each guest type gravitates toward different platforms and marketing channels, so tailoring your outreach is essential. The good news? When you understand who’s walking through your door, you can customize your space and messaging accordingly. In this guide, we’ll explore the top types of guests you’ll encounter and how to attract them by picking the right channels for their preferences.
1. Vacationers
Who they are
Vacationers are all about relaxing and escaping from everyday life. They enjoy beach hopping, city exploring, or mountain adventures for a mix of fun and leisure. They often travel as couples, groups of friends, or families, and their main priority is having a memorable experience.
What they expect
Leisure travelers are drawn to properties with great views, unique decor, and easy access to local attractions. They seek comfort and convenience, so anything from hot tubs to cozy fire pits can add to their stay. They’re open to upgrades and upsells, so having the right systems in place can increase your ROI per booking.
How to attract them
Visual appeal is crucial for vacationers, so platforms like Airbnb or Vrbo are perfect. These sites allow you to showcase beautiful photos of your property and nearby attractions. In your description, highlight the proximity to beaches, hiking trails, or local gems. Use language like “the perfect escape” or “steps away from adventure” to draw them in. Including a guide with recommendations for must-see spots or hidden gems is a great touch.
2. Business travelers
Who they are
Business travelers are efficient, no-nonsense guests. They’re on the go, usually traveling solo for meetings or conferences. Convenience and comfort during their downtime are essential for them, but they also prioritize a space to work.
What they expect
Strong Wi-Fi, a quiet and clean environment, and basic amenities like a coffee maker and iron are crucial. They want a desk or workspace and appreciate late check-in and check-out options to accommodate unpredictable schedules.
How to attract them
Listings on Booking.com, Agoda, or Expedia work best to appeal to business travelers, as professionals often use these platforms to make easy bookings. In your description, mention your property’s proximity to transport hubs like airports or train stations and emphasize business-friendly amenities such as fast Wi-Fi and workspaces. Highlight flexible check-in and check-out options, as their schedules can be unpredictable. Use terms like “business-ready” and “ideal for professionals” to connect with this group.
3. Family travelers
Who they are
Families travel for vacations, reunions, or school holidays, and their priority is ensuring everyone—especially the kids—is happy and safe. Space and convenience are always at the top of their lists.
What they expect
Families expect plenty of sleeping arrangements, child-friendly amenities (think high chairs, cribs, and games), and a kitchen for preparing meals. They appreciate proximity to kid-friendly attractions like museums or amusement parks.
How to attract them
Family travelers tend to book through Vrbo, Houfy, Kid and Coe, or Tripadvisor, where they can find spacious properties ideal for larger groups. In your listing, highlight family-friendly amenities like bunk beds or fenced-in backyards. Mention nearby activities like playgrounds or green parks. Your listing should showcase how well-equipped you are for families with kids, and offering a local babysitting service guide can be a unique selling point. This audience also responds well to family-oriented content on social media channels like Facebook.
4. Solo Travelers
Who they are
Solo travelers are independent and adventurous. They often seek quiet escapes or cultural experiences and value comfort and affordability. Safety is also one of their primary concerns.
What they expect
They want a safe and welcoming space with easy access to the local culture, whether that means restaurants, galleries, or quiet parks. They also appreciate unique experiences that help them blend in with the locals and align with their interests.
How to attract them
Solo travelers often find inspiration on Instagram and then book through platforms like Airbnb. In your listing, highlight how your property caters to solo guests by emphasizing safety features like secure entrances and proximity to walkable neighborhoods. Use phrases like “perfect for solo travelers” and include tips on exploring the best local spots. Pair your listing with engaging Instagram content to draw in these independent wanderers.
5. Digital Nomads
Who they are
Digital nomads blend work and travel, seeking locations where they can comfortably settle in for a while but also have new experiences in their off-hours. They want all the comforts of home but need a productive space to work remotely.
What they expect
Strong, reliable Wi-Fi is a non-negotiable for this group. A quiet environment with access to coffee shops or co-working spaces is a big plus. Digital nomads tend to stay for longer periods, so practical amenities like laundry facilities are highly valued.
How to attract them
Digital nomads often book through Airbnb or Booking.com but also frequent remote work hubs like Flatio. Highlight features like strong Wi-Fi, workspaces, and proximity to co-working spaces or cafés. Mention that your property is ideal for extended stays, and use terms like “remote work-friendly” to catch their attention. Offering long-term stay discounts on these platforms can also make your property more appealing to this group.
6. Pet Owners
Who they are
Pet owners treat their furry friends like family, and finding a place that welcomes their pets is a must. They want to know their pets will be comfortable and safe during their stay and that their hosts will treat them respectfully.
What they expect
Pet-friendly furniture, access to outdoor spaces, and nearby parks or pet-friendly cafes are big draws. Pet owners are on the lookout for properties that not only allow pets but are designed with pets in mind.
How to attract them
Listing on BringFido or Airbnb is ideal for pet-friendly hosts. Clearly state in your description that pets are welcome, and mention nearby parks or walking trails. Consider adding a few pet-friendly amenities, like a dog bed or treats, to sweeten the deal. Use hashtags like #petfriendly on Instagram to reach pet owners who are always on the lookout for their next vacation spot with their furry friend.
7. Luxury Travelers
Who they are
Luxury travelers expect the best and are willing to pay for it. They want premium amenities like private pools, hot tubs, or stunning views. High-quality furnishings and five-star service are also must-haves.
What they expect
Luxury travelers value privacy and exclusivity. They also expect high-end finishes, unique touches, and concierge services. Location and guest experience are paramount for them, so your property has to have it all!
How to attract them
Luxury travelers often browse Plum Guide, Airbnb Luxe, AmazingAccom, or Coolstays, which cater to high-end experiences. In your listing, use elegant, aspirational language to describe your property and highlight premium amenities like infinity pools or spa-like bathrooms. High-quality, visually striking photos are essential, so consider promoting your property through Instagram ads or partnering with influencers to reach this upscale audience.
Types of hotel guests: the bottom line
As a short-term rental host, you need a marketing strategy targeting different hotel guest types to keep your calendar full year-round. From vacationers to business travelers, using the right channels is half the battle. This is where Hosthub’s property management system comes in.
Its ability to sync availability and prices across multiple platforms ensures you’re always ready to welcome your ideal guest, no matter where they find you. No more worrying about double bookings or juggling calendars. With simplified logistics, you’ll have more time to fine-tune your marketing and offer the perfect stay for every traveler. Start a free trial or book a demo today!
